The back story 1
Gifts with a story.
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The back story
Rose oil and martenitsa: Bulgarian gifts with a story
Rose oil from the Valley of Roses, red-and-white martenitsi and painted pottery: what to bring home from Bulgaria.
19 of the best · Sofia, Bulgaria
Shopping in Sofia: Streets, Markets & Malls
From the brands of Vitosha Boulevard and the indie shops of Shishman Street to the stalls of the Women’s Market and the big malls, here is where to shop.
Our 19 favourites, listed A–Z · Updated October 2026
What's onThis week in Sofia
Browse by type
Insiders' picks
Three of our favourites from this list, vetted by people who know and love Sofia.
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The main shopping street
Vitosha Boulevard shops
Sofia’s pedestrian main street, lined with international brands, Bulgarian shops and café terraces.
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Indie shops and cafés
Tsar Ivan Shishman Street
A lively street of independent shops, small restaurants, bars and cafés in the centre.
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A market hall of 1911
Central Market Hall
The historic covered market of 1911 on Maria Luiza Boulevard, with food stalls, cafés and shops.
бул. Княгиня Мария Луиза 25Explore View on map
The full list: Shopping, A–Z
Show 16 of 19 places on a map
Neighbourhood
Shopping streets 2
The main shopping streets.
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Indie shops and cafés
Tsar Ivan Shishman Street
A lively street of independent shops, small restaurants, bars and cafés in the centre.
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The main shopping street
Vitosha Boulevard shops
Sofia’s pedestrian main street, lined with international brands, Bulgarian shops and café terraces.
Markets 3
Market halls and open-air markets.
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A market hall of 1911
Central Market Hall
The historic covered market of 1911 on Maria Luiza Boulevard, with food stalls, cafés and shops.
бул. Княгиня Мария Луиза 25Explore View on map
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Saturday market
Hrankoop Farmers’ Market
A Saturday farmers’ market by the old Roman wall.
Стара стена 3Explore View on map
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The Women’s Market
Zhenski Pazar
Sofia’s biggest open-air market, full of fruit, vegetables, cheese, spices and bargains.
бул. Стефан СтамболовExplore View on map
Shopping centres 5
The big malls.
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Central mall
Mall of Sofia
A central shopping centre with a cinema.
бул. Александър Стамболийски 101Explore View on map
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One of the largest malls
Paradise Center
One of the largest shopping centres in Sofia, on Cherni Vrah Boulevard, with shops, restaurants, a cinema and a fitness club.
бул. Черни връх 100Explore View on map
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Near South Park
Park Center Sofia
A shopping centre near South Park.
бул. Арсеналски 2Explore View on map
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On Tsarigradsko Shose
The Mall
A large shopping centre on Tsarigradsko Shose, with shops, restaurants and a cinema.
бул. Цариградско шосе 115ЖExplore View on map
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The central department store
TZUM
A historic department store building on the Largo, now a shopping centre.
Bookshops 3
Books.
Wine 5
Bulgarian wine.
Most shops open daily; markets are best in the morning.
Explore more of Sofia
38 of the best Restaurants
23 of the best Cafés & bakeries
20 of the best Bars & craft beer
10 of the best Nightlife
26 of the best Hotels30 of the best Sights39 of the best Museums & music7 of the best Cinema
10 of the best Parks7 of the best Walks
6 of the best Thermal pools & beach clubs6 of the best Fitness + Spa4 of the best Medical3 of the best Property3 of the best Work & co-workingGetting around Getting around8 of the best Cars